A holiday means shopping, celebrations, enjoyment, and festivity. So, when holiday season is approaching fast and November is already knocking at the door, it is high time to beef up your promotional strategies to make sure that your brand becomes all set to offer the target audience exactly what they are looking for and maybe more. And for that, getting printed promotional tools ready is a necessary step.
Yes, there is a digital platform these days. People and brands are using social media to reach out to the wider audience too. But at the same time, for brands, it is also becoming necessary to target the local audience. And no matter how much you are spending on digital platforms, it cannot be that effective when it comes to local marketing. For this purpose, printed promotional tools can work wonders. How? Take a look at the following ideas to know how you can use the tools in your marketing.
Holiday Cards
When it is a holiday, it is necessary that you look for a personal way of appealing to your audience. After all, this is the time of the year when everyone is wrapping up their work to spend time with their loved ones. Now, approaching your potential customers with formal promotional tools will be a bad idea. Instead, get some holiday cards printed for delivery at the doorstep or handing out. Make sure you are using brand logo colors and taglines on the card. But focus on the design and the image you are going to use. That should be in sync with the holiday spirit.
Holiday Calendars
When November is fast approaching, it is obvious that your target customers are also getting ready for the end of the year and ushering the New Year. On this occasion, how about giving them the calendar so that they can start planning their year ahead while keeping you in mind? Well, when you are getting your holiday calendars printed, add your logo, business information and contact details at the footer too. Rest assured, you will be in their mind for the rest of the year.
Holiday Flyers
If you own a store or are planning an event, a holiday is the best season to get some attention, isn’t it? This is the time you can launch your new products or offer some lucrative discount that will not only get the attention of the local audience but will also help you get more footfalls at the store. Or if you are planning for a music gig or a competition in your locality, this is the time when people will really drop by and enjoy. So, for these occasions, get some attractive flyers printed for distributing amongst your target audience. Flyers are known to be effective to get instant responses. Make sure you are making the design attractive and adding compelling CTA that will make them turn up at your store or event.
Holiday Banner
Do you have a big announcement to make and have been waiting for the holiday season? Well, in that case, you are in luck. For such a promotion, banners can be your best bet. Displayed at the prominent places to be noticed, banners can be a really effective tool as it gets around 80% response from the passing audience. For a big product launch, or announcement or store opening, this holiday season banners can get you real benefits.
So, now as you know about these few printed promotional tools, what are you waiting for? Implement these ideas and get the amazing results you have been waiting for.
Summary
Are you planning to get the ideas for printed promotional tools for this holiday season? Read the blog to know more about the ideas that can help you.
Amilia Brown is a seasoned business writer & strategist who simplifies complex business concepts and turn them into engaging narratives. As a trusted business writer, she delivers actionable insights with precision.
